Why aren’t they called Soy Tarts?

If you’ve spent any time at Prairie Soy Candles, you’ll note we always reference the soy tarts as “soy melts”. Usually when you think of a piece of wax that’s put into a burner of some sort and melted, you will normally call them a wax tart or soy tart. So why don’t we call them soy tarts?

The answer is pretty simple - we can’t!

“Tarts” is actually a trademark term used by Yankee. Legally we can NOT call them soy tarts without getting in trouble. Plus we would NEVER want to do anything unethical. That’s just bad business to steal a trademarked term.

Instead we use the term “soy melt” because it’s easy to understand. It does just what it says - it “melts” in a warmer of some type.  Many other small candle businesses are also using this term, so it’s quickly becoming somewhat of a standard to call them soy melts.

So the next time you question why a business isn’t using the term “tart”, you’ll know why. And if you see a company that IS, they might just be doing something illegal if it’s not a Yankee tart.